November
21, 2001
Gamil
Design Introduces its New Brand: Gamila
Raleigh,
NC - Gamil Design, a locally-based graphic and product design firm,
has recently established its own brand, named “Gamila”
(pronounced Ga-meel-ah), to create “designs that make you smile.”
“We
work day-to-day with brands all over the world,” says founder
Aly Khalifa. “ We create their image, design their products,
and manage their identity. But as much as we love developing company
brands, it’s not the same as launching our own. We formed Gamila
as an experimental tool to further develop our skills as well as promote
ourselves.”
“Our
clients often remark that we work in many different disciplines, and
we truly feel diversity has been our strength. Gamila gives us the
ability to further expand our market know-how by introducing products
to new target markets.” Khalifa believes this will give Gamil
Design vital insight into emerging markets, thus making them a valuable
resource to new brands. “Gamil and Gamila will benefit from
each other, in that what we’ll learn from one will translate
to success for both. Our company and clients will all gain from the
experiences, and that is what’s really getting us excited.”
There’s
another side to the Gamila strategy. From their experience in industrial
design, certain solutions have just “popped up” that they
can now capitalize upon. “As an example,” says Khalifa,
“after having designed sports bag after sports bag, we started
to feel pretty limited with the very few and inadequate buckle options
we have. The next thing we know, we’ve created a new buckle
design.”
Such
innovative thinking has led Gamila to release two key products this
year. The first is Gamila’s recently patented MadeLikeMom infant
nurser system, which is designed to give infants a far more ergonomic
and dynamic alternative than current products.
The
second Gamila product to be released this year is “The Teastick.”
This upscale alternative to the standard teaballs and other tea infusers
was inspired by conversations with The Third Place (a local coffee
and tea house). Gamila designed the product, branding, packaging,
marketing and sales strategies, and coordinated all manufacturing.
It will be launched in early December through specialty gourmet and
gift stores as well as local tea and coffee houses.
The
MadeLikeMom technology is currently under negotiation for licensing
with several leading brands of infant nursers. “The Teastick”
introduction will be celebrated with a “Gamila Tea Party”
on First Friday, December 7th, in Gamil Design’s office and
gallery space.
Further
information is available for both products at www.gamilacompany.com.
