2002 news
Gamil Design Innovates New Ergonomic Manual for Panasonic
September, 2002
Challenged by Panasonic's requirements for a "universal manual"
that can easily explain the intricacies of their top-end camcorder,
Gamil Design created a new system for not only engaging the logical
mind, but exciting the emotional mind of a consumer as well. Panasonic
sees this as not only a helpful device, but as a strategic marketing
advantage as well. The design is undergoing extensive international
field-testing and is not yet released to the public.
New
Identity Launched for Trio, LLC August, 2002
A staffing firm dedicated to precision placement of scientific personnel,
Trio LLC came to Gamil seeking an identity that emphasized their three
part system of strategic relationships.
New
Identity Launched for Rogers Word Service July, 2002
Emphasizing the abilities of a "boutique-level" of qualified
staff, Gamil created an identity for
Rogers Word Service that speaks to their heritage of the typewriter
in a friendly, contemporary setting for their expert capabilities.
New
Catalog System and Apparel for Layers June, 2002
Layers, a nationally distributed brand specializing in outdoor apparel
and underwear, came to Gamil looking for a new branding system for
its product line for Fall 2002. The resulting materials speak to the
clients first-rate materials and great sensitivity to color. Included
in this work was the addition of new item to the line, the Roundhouse
shirt, featuring wicking materials and casual style.
Product
Offering Highlighted for Tri-Path Imaging May, 2002
Tri-Path Imaging came to Gamil looking for a completely new approach
to explaining its array of oncology imaging services to researchers
and technical buyers. Gamil's insight into the communication of this
process reworked the materials into a simpler and more powerful understanding
of their sophisticated offering.
Gamil
Design Launches New Identity for Harnett County April, 2002
Led by the Harnett County Economic Development Council, Gamil Design
created a new logo and branding message for this county, whose county
seat is in Dunn. The prime motivating elements of the new identity
system was a message about economic opportunities, reinforced by the
tag line "Strong roots. New growth."
Gamil
Design Contracted by UNICEF February, 2002
With the intention of expanding their product offering, UNICEF (based
in Geneva) has contracted Gamil to come up with new ideas on products
and branding appropriate to the UNICEF mission.
