Design Refinements

Once the client chooses a concept direction, we move into refinements. The goal is to develop variations within the initial concept theme, moving past the original idea and into sophisticated alternatives. A visual language is explored to provide consistency throughout all the components of the project. Functionality is a primary goal in the Refinements stage.

Develop variations of chosen concept direction
Research materials and construction options
Revisit
Criteria and re-commit to goals
Refine
solutions to reflect full design intent
Present
fleshed out solutions


product design collaborative
graphic design
engineering
development