Concepts

In this phase, our design team has fun, with an "anything is possible, all ideas are good" attitude. Each developed concept represents a unique direction, some of which are closely related to initial client discussions, and some of which may stray considerably. All ideas are rough in the Concept stage so time is spent focussing on creative depth rather than the details or variations of one solution.

Explore broad spectrum of ideas
Develop relevant ideas for presentation
Critique internally and refine as needed
Present Concepts