Layers Apparel Wholesale Promotions

• client

  Great Outdoor Provision Co.

• industry

  Outdoor

• description

  For over 3 years, Gamil developed wholesale product catalogs for the Layers apparel brand of Great Outdoor Provision Co. This catalog was developed as a series of postcards. Each postcard represents one product. The back of each postcard consists of edgy outdoor illustrations. These illustrations work individually, but also create one large illustration when all of the postcards are lined up together. The postcards were sent as a set to buyers in a custom designed box which also contained fabric samples, color swatches and other elements necessary for a buyer to make a purchasing decision. These boxes were also given to qualified leads from a matching design tradeshow booth.

• other notable client work

  Gamil has worked with GOPC since 2003 on projects which include product branding, catalogs, packaging, retail signage, ad campaigns, apparel, trends, color stories, materials and sourcing

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