client
Performance Bicycle
industry
Outdoor
description
This group of Performance cycling shoes ranged from competitive road cycling, to commuter to off-road. The Elite Road Shoe involved design, development and sourcing of the stiffest and lightest road shoe to that date. Ergonomic studies were performed to distribute pressure comfortably and incorporate extra breathability. New materials were used and production quality was managed by working directly at the Asian factory.
other notable client work
cycling gear including packs, bags, glasses, gloves, skates, apparel
Project Categories
product design,
sport,
wearable products
Project TAGS
Asia, cycling, outdoor, Performance, shoe